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SUCCESS STORY: COMMERCIALIZATION ROADMAP Tweet this web page FACILITATED BUSINESS MODEL DESIGN AND TECHNOLOGY COMMERCIALIZATION ROADMAP FOR EMERGING VENTURE Business Challenge An emerging technology company that had just completed a prototype sought to identify and prioritize target markets for realizing technology commercialization. The challenge facing the company was to sort through various potential market applications and to establish a business case and focused market strategy in order to efficiently allocate resources and to raise growth capital. The management team held different opinions as to the most viable direction and market applications. How We Helped We led the management team through intense technology/market application workshops to identify key attributes of the core technology, to characterize potential end market segments, to prioritize opportunities and to guide the management and technical team to develop a shared view and definition of a technology commercialization roadmap. We helped sift through various market data, identify key market drivers, address critical viability questions and highlight missing data necessary to justify a business case. We also guided the President to shape a strategic roadmap and business model that fit all the pieces together into an investment opportunity document (an 'invetsor ready' business plan) for raising capital. Benefits Delivered Our facilitation and guidance helped the management and technical team to view the technology within the context of a strategic, marketing and business operations framework. We assisted the client team to make long-delayed decisions on markets and priorities based on real data and on key viability factors of the marketplace and of the investment community. We helped to envision various go-to-market scenarios and establish a commercialization roadmap that leveraged immediate applications for generating revenue and allowed for addressing markets requiring more capital expenditures at a later time once a commercial business is established. READ CLIENT TESTIMONIALS Read client testimonials. FREE INITIAL CONSULTATION Please contact us for your free initial consultation to explore how we will facilitate your success. |
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